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3mo ago

Brian Rolapp Named PGA Tour CEO to Navigate Reunification Deadlock Ahead of Media Rights Bid

His NFL expertise is being tapped to resolve a scheduling standoff with LIV Golf ahead of key 2030 media rights negotiations.

CROMWELL, CONNECTICUT - JUNE 18: Jordan Spieth looks on at the eleventh hole prior to the Travelers Championship 2025 at TPC River Highlands on June 18, 2025 in Cromwell, Connecticut.
Scottie Scheffler looks on at the sixth hole prior to the Travelers Championship 2025 at TPC River Highlands on June 18, 2025 in Cromwell, Connecticut.
Tiger Woods Breaks Silence on New PGA Tour CEO. (Image Collage | Getty Images)
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Overview

  • Brian Rolapp, the NFL’s former chief media and business officer, will become CEO of the PGA Tour in 2026, succeeding Jay Monahan.
  • Talks to reunify with rival LIV Golf have halted amid insurmountable scheduling and structural disputes.
  • The PGA Tour must negotiate a new media rights deal before its current $700 million-per-year contract with CBS and NBC expires in 2030.
  • Leading players such as Tiger Woods, Jordan Spieth and Scottie Scheffler have publicly welcomed Rolapp’s strategic focus on fan engagement and innovation.
  • Veterans like Lucas Glover have underscored the importance of full-member representation in Tour governance and decision-making.