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1h ago

Brian Rolapp Named PGA Tour CEO as Players Back New Era

Negotiations with LIV Golf remain stalled during the lead-up to a major 2030 media rights renewal

CROMWELL, CONNECTICUT - JUNE 18: Jordan Spieth looks on at the eleventh hole prior to the Travelers Championship 2025 at TPC River Highlands on June 18, 2025 in Cromwell, Connecticut.
Scottie Scheffler looks on at the sixth hole prior to the Travelers Championship 2025 at TPC River Highlands on June 18, 2025 in Cromwell, Connecticut.
Tiger Woods Breaks Silence on New PGA Tour CEO. (Image Collage | Getty Images)
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Overview

  • Brian Rolapp was appointed CEO of the PGA Tour in June 2025, with outgoing commissioner Jay Monahan set to step down by 2026 after an 18-month transition period
  • A 22-year NFL veteran, Rolapp oversaw broadcast, digital and media rights strategy and negotiated more than $110 billion in deals for the league
  • Top players including Tiger Woods, Jordan Spieth and Xander Schauffler have praised Rolapp’s blend of respect for tradition and fresh commercial vision
  • Discussions between the PGA Tour and LIV Golf have been on hold since late 2023, with overlapping summer schedules cited as a core barrier to reunification
  • The Tour is gearing up for the expiration of its current $700 million-per-year media rights deal in 2030, tasking Rolapp with leading critical renewal talks