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8h ago

Brian Rolapp Named PGA Tour CEO as LIV Golf Talks Stall

He is expected to apply NFL playbook to the tour’s upcoming media rights negotiations to revitalize fan engagement.

CROMWELL, CONNECTICUT - JUNE 18: Jordan Spieth looks on at the eleventh hole prior to the Travelers Championship 2025 at TPC River Highlands on June 18, 2025 in Cromwell, Connecticut.
Scottie Scheffler looks on at the sixth hole prior to the Travelers Championship 2025 at TPC River Highlands on June 18, 2025 in Cromwell, Connecticut.
Tiger Woods Breaks Silence on New PGA Tour CEO. (Image Collage | Getty Images)
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Overview

  • Brian Rolapp was named PGA Tour CEO this week, succeeding Jay Monahan who will remain commissioner through 2026 as part of an 18-month transition.
  • Rolapp brings 22 years of NFL media experience to the role, having overseen record-breaking broadcast and digital rights deals and launched the NFL+ streaming service.
  • Reunification negotiations with LIV Golf have stalled since April, with structural conflicts over overlapping schedules and the PGA Tour’s rejection of PIF’s offer creating an impasse.
  • Top players from Tiger Woods to Jordan Spieth have endorsed Rolapp’s appointment; Lucas Glover has called on him to prioritize the interests of the full tour membership.
  • Facing a $700 million-per-year media rights deal set to expire in 2030, the tour is banking on Rolapp’s commercial expertise to secure its next partnership and evolve the fan experience.