Brian Niccol Faces Steep Challenges as Starbucks' New CEO

Niccol's track record at Chipotle and Taco Bell brings hope, but Starbucks' global footprint and complex issues pose significant hurdles.

Niccol must address falling sales and customer dissatisfaction with high prices.
The company faces operational challenges with the surge in mobile orders and complicated drinks.
Gen Z's changing perception of Starbucks and unionization efforts require careful navigation.
China's sluggish market and growing local competition add to the complexities.
Niccol will need to manage the lingering influence of former CEO Howard Schultz.