Brian Lesser Returns as Global CEO of GroupM
Lesser to focus on advancing technology and addressing recent client losses at WPP's media investment company.
- Brian Lesser will succeed Christian Juhl as GroupM's global CEO starting in September.
- Lesser previously led GroupM North America and has extensive experience in ad-tech and media.
- GroupM has faced significant client losses, including Pfizer, Shell, and Uber, posing challenges for Lesser.
- Lesser's return is seen as a strategic move to bolster GroupM's technology and data capabilities.
- Christian Juhl will transition to a new role as president of corporate development at WPP.