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Brian Gregory Takes Over as Phoenix Suns GM, Begins Search for New Head Coach

The Suns' leadership overhaul under owner Mat Ishbia includes Gregory's promotion and a focus on recalibrating a talented but underperforming roster.

Phoenix Suns head coach Mike Budenholzer talks with guard Devin Booker during NBA Cup group play against the San Antonio Spurs at Footprint Center on Dec. 3, 2024.
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Phoenix Suns CEO Josh Bartelstein (left) and general manager James Jones talk about the 2024-25 season during a news conference at Verizon 5G Performance Center in Phoenix on April 17, 2025.

Overview

  • Brian Gregory, with a 25-year relationship with owner Mat Ishbia, has been promoted to general manager, replacing James Jones, who moves to senior advisor.
  • Gregory’s immediate priority is conducting an extensive search for a new head coach, marking the team's fourth coaching hire in as many years.
  • The Suns are reevaluating their roster after a disappointing 36-46 season, with potential trade discussions involving Kevin Durant and Bradley Beal expected this summer.
  • Gregory has emphasized alignment and identity-building within the organization and plans to consult key players, including Devin Booker, on the coaching hire.
  • Phoenix’s front office has been restructured, with Oronde Taliaferro promoted to assistant GM and Mat Ishbia maintaining an active role in basketball operations.