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Brian Branch Hits JuJu Smith-Schuster After ChiefsLions Game, Setting Off On-Field Melee

League review follows coach condemnations, with Branch issuing a public apology.

Overview

  • Video shows the Lions safety striking the Chiefs wideout during postgame handshakes after Detroit’s 30-17 loss, moments after Branch ignored a Patrick Mahomes handshake.
  • JuJu Smith-Schuster left the field with a bloody nose, and Chiefs coach Andy Reid said there was “pretty good damage” to the receiver’s nose.
  • Lions coach Dan Campbell called the action inexcusable and apologized to Kansas City and Smith-Schuster, reinforcing team expectations for sportsmanship.
  • Branch apologized and called his behavior childish, saying frustration over an uncalled block in the back contributed to his lapse.
  • Commentators and multiple outlets expect NFL discipline to follow, with Branch’s recent history of fines cited as context for potential penalties.