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Brewers Celebrate First World Series Title With Massive Downtown Parade

Officials are reconciling widely differing turnout estimates after a daylong celebration that honored franchise icons and drew multigenerational crowds.

Overview

  • The parade ran through downtown Milwaukee on Friday, Oct. 30, and ended with a free rally at Henry Maier Festival Park where World Series MVP William Contreras appeared on stage with the Commissioner's Trophy.
  • City officials estimated about 400,000 people attended while Milwaukee police and several outlets put the figure above 750,000, and authorities managed heavy traffic and large crowds with a major police presence.
  • Milwaukee Public Schools closed for the day because of parade operations and safety concerns, and the celebration earlier included Brewers visiting Lambeau Field the night before, where Brandon Woodruff carried the trophy onto the Packers’ game field.
  • Players and coaches openly celebrated on buses and at the rally, with moments such as beer-chugging, champagne spraying and players removing shirts in the season’s 'Tarps Off' style creating viral scenes along the route.
  • The day mixed present stars with franchise legends — Robin Yount, Paul Molitor, Rollie Fingers and Ted Simmons rode in the parade and the route passed a mural of longtime broadcaster Bob Uecker — underscoring the title’s meaning for multiple generations of fans and the city.