Overview
- The Milwaukee Brewers clinched their first World Series with a 4-1 Game 5 win on Oct. 28 and brought the Commissioner's Trophy home for a citywide celebration.
- A parade that began at 10:00 a.m. and ran from North Fourth Street and West Wisconsin Avenue to Henry Maier Festival Park led into a free rally that Milwaukee Public Schools closed for and city officials said could draw about 400,000 people.
- State and local officials joined the festivities with Gov. Tony Evers proclaiming Oct. 30 as 'Won Our Way' Day while the rally program included Brewers alumni, live music and a special showing of the Bob Uecker documentary 'Ueck.'
- Demand for commemorative items surged as vendors and major retailers moved quickly to sell Journal Sentinel front-page tees, Fanatics apparel and other limited-edition World Series gear while local and national broadcasters streamed the parade and rally.
- Officials reported heavy police coordination and capacity limits inside the amphitheater as the celebration tied the 2026 team to Milwaukee baseball history and is expected to boost local tourism and retail in the coming weeks.