BrewDog Founder Criticizes UK Work Ethic, Advocates for 'Work-Life Integration'

James Watt's comments on Britain's work culture and rejection of traditional work-life balance provoke backlash and debate.

James Watt, BrewDog co-founder, described the UK as one of the least work-oriented nations, citing studies on productivity and work attitudes.
Watt argued that the concept of work-life balance was created by people dissatisfied with their jobs, promoting 'work-life integration' instead.
His remarks, shared in a now-deleted social media post with fiancée Georgia Toffolo, led to abusive comments and even death threats online.
Watt referenced research from King’s College London and the Institute for Fiscal Studies to highlight Britain's declining productivity and economic growth.
The controversy follows previous criticisms of BrewDog’s workplace culture, including allegations of toxicity and a retreat from paying real living wages.