BrewDog Co-Founder James Watt Weighs Delaying Marriage for Tax Relief

James Watt asked LinkedIn followers whether to postpone his wedding to Georgia Toffolo to secure tax benefits for investing in her business.

James Watt, BrewDog's co-founder, considered delaying his marriage to Georgia Toffolo for three years to avoid losing tax relief under the UK’s Enterprise Investment Scheme (EIS).
The tax issue arises from Watt’s planned investment in Toffolo’s raw dog food company, Wild Pack, which would classify him as a 'connected person' under HMRC rules if they marry within three years.
Watt posted a poll on LinkedIn, asking his followers whether to prioritize love or financial savings, with over 1,000 responses debating the dilemma.
Critics suggest the post may serve as a marketing strategy for Wild Pack, echoing BrewDog’s past provocative publicity tactics.
Watt’s leadership at BrewDog has been controversial, with allegations of a toxic workplace culture, loss of ethical certifications, and criticism of his anti-tax rhetoric.