Overview
- Searchlight Pictures releases Rental Family in U.S. theaters on Nov. 21, following an American actor in Tokyo who takes work with a rental-family agency.
- This week’s campaign includes an exclusive scene debut on TODAY.com and a new behind‑the‑scenes featurette with Fraser and Hikari.
- Fraser studied Japanese in classes several times a week to perform substantial dialogue and is credited as an executive producer.
- Hikari says the film grew from research into real rental‑person services and is framed around loneliness, found family and cultural reluctance to seek mental‑health help.
- Early notices range from USA Today’s warm praise to critiques of sentimentality from outlets like The A.V. Club and The Globe and Mail; the film bowed at TIFF and is slated to open in Japan on Feb. 27.