Overview

• Searchlight Pictures released the official trailer for Rental Family on August 5, marking Brendan Fraser’s first starring role since his Academy Award win.
• The dramedy follows an American actor in Tokyo who joins a Japanese rental family agency and forges bonds that blur the line between performance and reality.
• Directed and co-written by Hikari with Stephen Blahut, the film features Takehiro Hira, Mari Yamamoto, Shannon Gorman and Akira Emoto among its supporting cast.
• Rental Family will have its world premiere at the Toronto International Film Festival in September before opening wide in theaters on November 21.
• Searchlight’s campaign combines immersive marketing—such as faux agency ads—with a festival-and-theatrical rollout aimed at generating awards-season buzz.