Overview
- Searchlight released the first official trailer on August 5 to introduce Fraser’s role as an American actor hired by a Japanese rental-family agency in Tokyo.
- The film is directed by Hikari and co-written with Stephen Blahut, merging themes of identity, reality and human connection.
- Searchlight’s marketing campaign has featured in-world advertisements replicating the agency’s services to build audience intrigue.
- The ensemble cast includes Takehiro Hira, Mari Yamamoto, Shannon Gorman and Akira Emoto, with principal photography shot on location in Japan from March to May 2024.
- Rental Family is slated for its world premiere at the Toronto International Film Festival in September and a wide theatrical release on November 21, 2025.