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Bremen Ends 'Wolf in Sheep's Clothing' Security Poster

The interior senator said the image wrongly cast broad suspicion on Muslims and the campaign will refocus on partnership with local Muslim communities.

Overview

  • On Saturday Innensenatorin Dr. Eva Högl announced the wolf-in-sheep's-clothing motif would be withdrawn after many Muslim residents said it made them feel under a general suspicion.
  • The poster was part of a campaign that began on Nov. 4 and used billboards and social posts to warn of so-called legalistic Islamism and networks like the Muslim Brotherhood.
  • Muslim associations and local mosque communities criticized the imagery for casting friendly personal conduct as suspect and for stigmatizing large parts of Bremen’s estimated 50,000–60,000 Muslims.
  • Högl said the campaign’s aim to warn against non-violent efforts to subvert democracy was justified but that the execution was wrong, and she said future work will prioritize cooperation with Muslim groups in Bremen and Bremerhaven.
  • Officials noted the project was jointly prepared with Lower Saxony, which never planned public city ads, and the episode highlights a wider German debate over how intelligence agencies warn about Islamist risks without stigmatizing whole communities.