Overview
- Breitling marked the collection relaunch with a ’90s‑themed party that took place Thursday night at its Madison Avenue flagship in New York.
- Actor Austin Butler, a brand ambassador, attended wearing a steel ‘panda’ Chronomat and spoke about the watch’s weight, build and personal nostalgia tied to Seinfeld and Bruce Willis.
- The global Chronomat campaign features ambassadors Erling Haaland and Giannis Antetokounmpo as well as Butler, linking sports and entertainment faces to the product push.
- The new 22‑piece Chronomat line is presented as a reimagining of the 1980s/’90s sports watch with sleeker proportions, improved wearability, and updated mechanical movements.
- Breitling’s activation drew NFL figures connected to its recent multiyear partnership and reflects a wider luxury trend of using heritage reissues and celebrity tie‑ins to attract both older collectors and younger buyers.