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Breitling Named NFL Official Timepiece Partner, Launches 32 Team-Edition Watches

The multi-year global deal links Breitling’s retail footprint to the NFL’s international schedule with activations at marquee events.

Overview

  • The partnership designates Breitling as the league’s Official Timepiece Partner in a multi-year global agreement, the NFL’s first with a luxury watch brand.
  • Breitling introduced two NFL Team Edition collections—Chronomat Automatic GMT 40 priced at $6,600 and Endurance Pro at $4,400—covering all 32 teams.
  • Chronomat models feature a 40mm stainless-steel case, COSC-certified calibre 32 with a 42-hour power reserve, 200m water resistance, team-colored dial accents and engraved team logos on the caseback.
  • Endurance Pro models use 44mm titanium cases with a pulsometer in team colors, team logos on the dial, the NFL Shield on the caseback, COSC-certified SuperQuartz calibre 82 and 100m water resistance.
  • Breitling will activate across the 2025 international games in São Paulo, Dublin, London, Berlin and Madrid, appear at Super Bowl LX, present custom watches to select winners at the 2026 NFL Honors and sell the collections through boutiques, authorized retailers and online.