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Breitling Becomes NFL’s Official Timepiece Partner, Launches 32‑Team Watch Lines

The multi-year pact links Breitling’s luxury timekeeping to the NFL’s global push via event activations plus pop-up retail.

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Overview

  • Breitling’s deal is the league’s first partnership with a luxury watch brand and spans U.S. games and the 2025 international schedule.
  • Two NFL Team Edition collections are out now: the Chronomat Automatic GMT 40 priced at about $6,600 and the Endurance Pro at $4,400, each offered in 32 team-specific versions.
  • Watches are available worldwide through Breitling.com, boutiques and authorized retailers, with pop-up storefronts at international games in São Paulo (Sept. 5), Dublin (Sept. 28), London (Oct. 5, 12, 19), Berlin (Nov. 9) and Madrid (Nov. 16).
  • Brand activations will feature at marquee moments including Super Bowl LX and NFL Honors, with custom Breitling pieces planned for select winners at the 2026 NFL Honors.
  • Executives from both sides framed the tie-up around precision, timing and fan connection, highlighted by a New York launch event with NFL leadership and Breitling ambassadors.