Overview

• The NFL named Breitling its Official Timepiece Partner in a multi-year global deal, positioning the Swiss brand as the league’s first luxury watch partner.
• Breitling introduced two NFL Team Edition lines: the Chronomat Automatic GMT 40 priced at $6,600 and the Endurance Pro priced at $4,400.
• The Chronomat GMT 40 features a 40mm stainless-steel case, COSC-certified calibre 32 with a 42-hour reserve, 200m water resistance, team-colored dial accents, and an engraved team logo on the caseback.
• The Endurance Pro uses a 44mm titanium case with a thermo-compensated SuperQuartz movement, a team-colored pulsometer inner bezel, the team logo on the dial, 100m water resistance, and an NFL Shield caseback engraving.
• Breitling will activate the partnership at Super Bowl LX, NFL Honors, and the 2025 international games in São Paulo, London, Berlin, and Madrid, with custom watches planned for select 2026 NFL Honors winners.