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Breitling Becomes NFL Official Timepiece Partner, Launches 32-Team Luxury Collections

Breitling becomes the NFL’s first official luxury watch partner with a multi-year plan that leverages global boutiques and flagship events.

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Overview

  • The collaboration covers all U.S. games and the 2025 NFL International Games in São Paulo, London, Berlin and Madrid.
  • The Chronomat Automatic GMT 40 NFL Team Edition uses a COSC-certified Caliber 32 with a 42-hour power reserve, 200-meter water resistance and stainless-steel construction with team-colored dial and engraved caseback, priced at $6,600.
  • The Endurance Pro NFL Team Edition features a 44mm titanium case, COSC-certified SuperQuartz Caliber 82, 100-meter water resistance and team accents on the dial, retailing at $4,400.
  • Sales begin through Breitling boutiques, authorized retailers and online, with planned brand displays and on-site presences at Super Bowl LX and NFL Honors.
  • Breitling characterizes the deal as a defining moment for the brand and will present custom watches to select winners at the 2026 NFL Honors.