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Breguet Wins GPHG’s Top Prize With Classique Souscription

The victory caps a Kissling-led revival focused on heritage storytelling, precision craft, retail expansion.

Overview

  • Breguet’s Classique Souscription took the Aiguille d’Or at the 25th GPHG for a wristwatch inspired by an 1796 Abraham‑Louis Breguet pocket watch with a grand feu enamel dial and single blued hand.
  • New CEO Gregory Kissling, who moved from Omega last October, is credited in coverage with driving the turnaround through clear product, communications and distribution strategy.
  • Breguet says it will grow from 40 to at least 45 boutiques worldwide in 2025, with further openings planned in 2026.
  • The Geneva ceremony featured French host Antoine de Caunes, with Nick Foulkes chairing the Academy and Jury, and recognized 19 winners from 90 nominated timepieces.
  • Other headline awards went to Zenith’s GFJ/Calibre 135 for the Chronometry Prize and Audemars Piguet’s Royal Oak Perpetual Calendar for the Iconic Watch Prize, with the full winners’ exhibition open in Geneva through 16 November.