Brazil's Carnival Celebrates with Eco-Friendly Aluminum Can Costumes

In Madre de Deus, revelers parade in outfits made from recycled cans, highlighting environmental awareness during the festive season.

Carnival participants in Madre de Deus, Brazil, don elaborate costumes made from recycled beer and soda cans, drawing attention to environmental sustainability.
The 'Bloco da Latinha' street party, founded in 1997, was initially a response to the littering problem caused by Carnival festivities.
Costumes, requiring about 1,600 cans each, symbolize the creative repurposing of waste and the community's commitment to cleanliness.
The group faced challenges in sourcing cans after recycling became a regulated profession but has since found new ways to gather materials.
National exposure on Globo's 'Heat up!' program and the support of local recyclers have helped sustain the unique tradition and its green message.