Overview

• An Upwork Research Institute study reports that 96% of executives expect productivity gains from AI, yet 77% of users say their workload grew, 71% report signs of exhaustion and one in three is considering leaving within six months.
• Executives acknowledge tightening demands—81% raised expectations in the past year—and increasingly rely on independent talent, with 80% calling freelancers essential and 38% of non‑users planning to adopt them next year.
• A G1 report on the WEF–Fundação Dom Cabral outlook says technology shifts could eliminate 92 million jobs and create 170 million by 2030 globally, with Brazil facing potential impact on up to 14% of jobs and companies planning broad reskilling investments.
• Consumer exposure is widespread, as a national survey cited by G1 finds 93% of Brazilians use at least one AI tool, most commonly in social media, recommendations, navigation apps and voice assistants.
• Industry coverage describes AI‑enabled IT outsourcing that monitors equipment in real time to anticipate failures, as studies cited by Valor indicate 78% of organizations used AI in at least one function in 2024.