Overview
- PL 4673/2025 was filed in the Senate to institute a National Ice Cream Day on 23 September and include it in Brazil’s official events calendar.
- The chosen date aligns with the start of spring and the industry’s peak consumption period from September to March.
- The bill notes that micro and small enterprises make up 92% of about 8,000 registered ice‑cream shops and factories, with sector revenue of R$16.5 billion in 2023 supporting roughly 300,000 jobs.
- The author argues an official date could expand promotional campaigns, encourage public–private partnerships, boost gastronomic tourism, and underscore links to agriculture through inputs such as milk, cocoa, coffee, and nuts.
- Coverage also highlighted celebrations and consumer angles, with Salvador chefs unveiling authorial flavors like Lisiane Arouca’s Jabuticabeira dessert and A Tarde publishing a two‑ingredient home recipe, while the outlet credits ABIS with promoting a September 23 observance since 2002.