Brazilian Influencer Dies at 45 During Back Tattoo Procedure Under General Anesthesia

Ricardo Godoi suffered cardiac arrest shortly after sedation began for a full back tattoo in a hospital setting in Brazil.

Ricardo Godoi, a Brazilian auto influencer with over 220,000 followers, passed away during a back tattoo procedure on January 20, 2025.
The procedure, conducted in a hospital in Santa Catarina, Brazil, involved general anesthesia, during which Godoi went into cardiac arrest before the tattooing began.
Efforts to revive him, including intervention by a cardiologist, were unsuccessful, and he was pronounced dead at noon the same day.
Police are investigating the circumstances of his death, as general anesthesia, while rare for tattoos, carries inherent risks.
Godoi was known for his luxury car content and was the CEO of Godoi Premium Group, leaving behind a wife and children.