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Brazil Unveils National Pavilion as Major Startup Delegation Heads to Web Summit Lisbon

Institutional backing channels resources into a dedicated pavilion, investor‑readiness training, European deal‑making.

Overview

  • ApexBrasil presented the Brazilian pavilion in Lisbon, set to serve as a base for pitching and negotiations during Web Summit from November 10 to 13, with reported investment of R$ 11.5 million.
  • Coverage cites differing headcounts for the delegation, ranging from more than 300 to 370 startups, with ApexBrasil indicating 151 selected by the agency, 105 by Sebrae, and 84 by partner institutions.
  • More than 120 ApexBrasil‑supported companies are first‑time participants at the event, reflecting a push to open European market access for new entrants.
  • Sebrae coordinated pre‑departure capacitation focused on fundraising and Portuguese business culture to prepare startups for investor meetings and local norms.
  • Rio de Janeiro’s Invest.Rio launched its first Missão Lisboa with ten startups, providing alpha tickets via Invest.Rio and Porto Maravalley and a six‑month Maravalley residency after the event.