Brazil Tourism Spend Climbs 11.7% to R$22.8 Billion as Trips Hold Steady and Air Travel Overtakes Buses

Overview

• IBGE’s PNAD Turismo reports R$22.8 billion spent on domestic overnight trips in 2024, up 11.7% versus 2023, with average outlays of R$1,843 per trip and R$268 per day.
• Total trips were essentially unchanged at about 20.6 million, indicating bigger budgets per journey rather than more travel.
• Airplanes surpassed intercity buses as the second‑most‑used mode for personal trips, while private cars remained the top choice for more than half of journeys; among households earning at least four minimum wages, 36.2% of trips were by plane.
• Travel patterns remained short and regional, with roughly 75% of trips lasting up to five nights and about 81% staying within the traveler’s own region, and 40.7% of travelers lodging with friends or relatives.
• Leisure led personal travel motives, with sun‑and‑beach still predominant as cultural and gastronomic trips rose to 24.4%; Bahia ranked third nationally and saw tourism revenue rise 15.4% as Rio Grande do Norte recorded declines in visits.