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Brazil Tourism 2024: Spending Climbs as Trips Level Off, Air Travel Overtakes Buses

IBGE’s new survey links rising outlays with income levels, highlighting wide regional gaps.

Overview

  • Brazilians spent R$ 22.8 billion on domestic overnight trips in 2024, up 11.7% from 2023, while total trips held steady at 20.6 million.
  • Private cars remained the top transport choice (about half of all trips) as airplanes surpassed buses for personal travel, with flying concentrated among higher‑income households.
  • Leisure led personal travel, with sun‑and‑beach destinations at 44.6% of trips, while cultural and gastronomic tourism increased to 24.4%.
  • Travelers most often stayed with friends or relatives (40.7%), and hotels, resorts or flats accounted for 18.8% of overnight stays.
  • Spending patterns varied by place: trips to the Northeast had the highest average outlay per trip (R$ 2,523), Brasília residents spent the most per trip by origin, and Rio Grande do Norte ranked as the Northeast’s second least visited state.