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Overview
- Embratur announced the milestone at Rio’s Museum of Art and said 2025 is the strongest tourism year since records began in 1974.
- Five-meter counters installed on Copacabana’s promenade and Brasília’s Esplanada display real-time arrivals.
- The Tourism Ministry said the tally runs through December 31 with an aim of 10 million visitors by year-end.
- AI-generated projections of tourist flows were presented during the launch along with a new Visit Brasil prize set for March 2026.
- Authorities highlighted economic effects, citing roughly 520,000 jobs added in 2½ years and regional figures including 744,000 visitors in Rio city, 1.7 million in Rio state, and 2.2 million in São Paulo.