Particle.news

Download on the App Store

Brazil Struggles to Avert Trump’s 50% Tariff as Deadline Nears

Stalled diplomatic talks leave growers confronted by halved orange prices alongside rising legal battles.

A worker harvests oranges on a farm in Formoso, state of Minas Gerais, Brazil July 16, 2025. REUTERS/Adriano Machado
A worker harvests oranges on a farm in Formoso, state of Minas Gerais, Brazil July 16, 2025. REUTERS/Adriano Machado
A worker harvests oranges on a farm in Formoso, state of Minas Gerais, Brazil July 16, 2025. REUTERS/Adriano Machado
A worker harvests oranges on a farm in Formoso, state of Minas Gerais, Brazil July 16, 2025. REUTERS/Adriano Machado

Overview

  • President Trump has threatened to impose a 50% tariff on all Brazilian imports from August 1, linking the measure to Brazil’s prosecution of former President Jair Bolsonaro.
  • Brazil’s May counterproposal on trade went unanswered and no high-level talks have occurred since, leaving the country with limited negotiation options.
  • Orange prices in Brazil have plunged to roughly 44 reais ($8) per box, prompting some Minas Gerais farmers to scale back or abandon their harvests.
  • Johanna Foods filed suit this week challenging the tariff’s legal authority, warning of a $70 million business loss, potential layoffs and a 25% increase in U.S. orange juice prices.
  • President Lula has vowed retaliatory duties under Brazil’s Economic Reciprocity Law while industry groups project over 100,000 job losses and a 0.2% hit to GDP if the tariffs take effect.