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Brazil Sets Record With 9.29 Million International Arrivals in 2025

Embratur says the rebound outpaced forecasts, signaling a shift in Brazil’s image abroad.

Overview

  • Official data show a 37.1% increase from 2024’s 6,773,619 international arrivals.
  • Rio de Janeiro set a state record with 2,196,443 foreign visitors in 2025, up 43.7% year over year.
  • December brought 223,515 foreign arrivals to Rio, a 32% increase versus December 2024.
  • Argentina remained the largest source market with 3,386,823 visitors, followed by Chile and the United States.
  • The total surpassed the National Tourism Plan’s 2025 target of 6.9 million, with São Paulo the top entry point at 2,753,869.