Brazil Sets Record With 9 Million Foreign Visitors in 2025

Overview

• The milestone was confirmed on December 19 with a five-meter “turistômetro” counter on Copacabana Beach as Embratur president Marcelo Freixo and Mangueira drummers marked the count.
• This year’s total is about 40% higher than 2024’s record of 6.77 million international arrivals.
• Embratur cites a 16% increase in Brazil’s air network—outpacing a roughly 7% global average—and the recovery of Rio’s Galeão Airport as key drivers.
• A new Embratur data intelligence center tailors campaigns by market, tracking where visitors go, how long they stay, and interests that vary by nationality.
• Rio de Janeiro reported 1,972,928 international arrivals through November, up 45.9% year over year, as the state launched the #tônoRio visitor space and surpassed its 2024 total within ten months.