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Overview
- Embratur and the Tourism Ministry reported eight million international visitors through November 24, with officials expecting the total to approach nine million by year-end.
- At the Caminhos do Brasil – Turismo forum in Rio on November 26, government and industry figures backed growth that protects communities and the environment.
- Tourism Ministry executive secretary Ana Carla Lopes urged organized expansion over rapid jumps, citing goals for double-digit millions of visitors in the coming years.
- Sector leaders flagged hiring shortfalls across hotels and restaurants, saying businesses are weighing more flexible schedules to attract qualified staff.
- Speakers linked COP30 debates in Belém and a recent G20 acknowledgment of tourism’s role to a broader move away from mass tourism and toward greater infrastructure investment and professional training.