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Brazil Retail Sales Jump 1.0% in November, Topping Forecasts

Black Friday promotions helped drive broad monthly gains across most categories.

Overview

  • Seasonally adjusted retail sales rose 1.0% from October, marking a second consecutive increase after a 0.5% rise the month before, according to IBGE.
  • Compared with November 2024, retail sales were up 1.3%, with growth running at 1.5% both year to date and over the past 12 months.
  • Seven of eight retail segments advanced on the month, while textiles, apparel and footwear declined 0.8%.
  • The broader measure that includes vehicles, construction materials and wholesale cash-and-carry increased 0.7% on the month but slipped 0.3% from a year earlier, with year-to-date and 12‑month results at -0.3% and -0.2%.
  • The headline gain beat the market’s median forecast of 0.2%, based on surveys reported by local outlets after IBGE published the data on January 15.