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Brazil Officials and Beverage Industry Align on Crackdown on Counterfeit Drinks

Senacon prioritizes a coordinated crackdown in 2026 with traceability at the core.

Overview

  • In a new interview, the National Consumer Secretary said the Justice Ministry is pursuing integrated enforcement, traceability for products, consumer alerts and a more operational anti-piracy council as priorities for 2026.
  • He noted the ministry-backed Antifaction bill (PL 5.582/2025) has passed the Chamber of Deputies and is pending in the Senate, underscoring the need for legal modernization and better data sharing across agencies.
  • On Dec. 3, ABBD and Congresso em Foco convened authorities, lawmakers and experts for a livestreamed forum focused on dismantling the illegal beverage market and strengthening the formal sector.
  • Speakers described the illicit trade as driven by sophisticated criminal groups and flagged current penalties as too lenient, with investigators citing sentences as low as one to three months.
  • Participants advanced structural measures such as reverse logistics, decharacterization of bottles and product traceability, alongside calls for swift Senate action on tougher penalties including the Chamber-approved text now filed as PL 5807/2025.