Brazil Marks Women’s Entrepreneurship Day With Data-Backed Guidance for Starting and Scaling

Overview

• New coverage anchors guidance in recent benchmarks: Sebrae counted a record 10.35 million women business owners in Q4 2024, IBGE estimates women lead 34.4% of businesses, and private research reports women opened 49% of new firms in 2024.
• Leadership coach Cristiane Campanholo argues technical skill alone does not scale a company, urging founders to delegate, make tough decisions and install routines and processes so the business runs without the owner.
• Practical playbooks published for the UN-observed day stress purpose, starting small, knowing the customer, early financial organization and partnerships, plus continuous learning, self-care and celebrating incremental wins in a high-interest-rate environment.
• Fashion executive Gisele Gomes advises clarity of purpose, validating concepts with customer feedback, investing in efficient processes and technology, and building a personal brand through consistent storytelling and well-communicated authenticity.
• A parallel feature highlights beauty creators who grew into entrepreneurs—such as Bianca Andrade, Bruna Tavares, Virgínia Fonseca, Mari Maria and Niina Secrets—leveraging community engagement and rapid product iteration while contending with intense competition and professionalization needs.