Brazil Leverages Hannover Messe to Pitch Biofuels and Green Tech

Overview

• Brazil, which served as partner country at the April 20–24 Hannover Messe, sent a record 300 companies with 140 exhibitors.
• The EU–Mercosur trade pact, in provisional effect since May 1, led ApexBrasil to forecast about $1 billion in extra first-year exports to Europe.
• President Luiz Inácio Lula da Silva put biofuels at the center of Brazil’s pitch and said the country can supply renewable fuels at scale.
• European rules still complicate entry for Brazilian fuels, including limits on soy biodiesel, curbs on crop-based aviation fuel, and strict proof against deforestation.
• About 60 Brazilian startups showcased sustainability tech and ran investor pitches in a market that saw €5.3 billion in green investment last year in North Rhine-Westphalia.