Overview
- Minister Silvio Costa Filho launched the campaign on December 22 at São Paulo’s Congonhas Airport.
- Videos, panels and onboard messages will run nationwide in terminals and aircraft, highlighting reporting channels such as 180 and Disque 100.
- The rollout was developed with ANAC and the airport concessionaires’ association ABR, with concessionaires and the Federal Police assisting surveillance and response.
- Guidance advises women to seek help from flight attendants during flights or from airport security and information desks on the ground.
- The campaign is scheduled through January 30, 2026, with the minister saying it could become permanent, and it answers rising femicide reports as he urged a national discussion of the death penalty for perpetrators.