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Brazil Kicks Off 'Outubro Rosa' With Expanded Free Mammograms and Mobile Units

Early detection sharply raises cure rates, health leaders say.

Overview

  • Bahia’s health department launched 40,000 free mammograms for women 40 to 69, using mobile screening trucks in Salvador and regional polyclinics with online scheduling.
  • Feira de Santana set a target of 10,000 mammograms within a broader municipal campaign that includes consultations, diagnostics and guaranteed referral with psychological and social support for positive cases.
  • NGOs and partners are adding capacity nationwide, including Fundação Laço Rosa’s 3,000 exams via a mobile unit starting in Rio before heading to São Paulo, Sesc RN’s 1,600 slots in Natal, 400 exams in Juiz de Fora and 100 in Campinas, plus 500 for vulnerable women in Fortaleza.
  • Municipal mutirões are underway, such as Itaperuna’s offer of 1,500 mammograms and 1,200 ultrasounds through SUS with directed booking and required documentation.
  • Screening guidance remains split, with SUS prioritizing biennial mammography for ages 50 to 74 as some clinicians and organizations recommend on‑demand or earlier screening from 40, and doctors note early diagnosis can push cure rates above 90–95%.