Brazil Business Groups Launch Coalition to Counter Disinformation

Overview

• A new coalition led by Instituto Ethos brought together Aberje, ABERT, Abradee and NetLab to coordinate a private-sector response to false content in Brazil.
• The group plans to produce research, draft practical guidelines for companies, and host forums that connect business leaders with experts and civil society.
• Organizers framed disinformation as a systemic risk to democracy and markets, citing the World Economic Forum’s 2026 report that highlights polarization and finds 40% of experts expect instability within two years.
• NetLab said a 21-country study found Brazil had the greatest difficulty identifying false posts on social networks, which OECD data shows are a primary news source for roughly 80% of Brazilians.
• Leaders called for joint action across sectors with more transparency from tech platforms and stronger responsibility in how AI systems are developed and distributed.