Overview

• Police report that over 20 million reais in suspicious transactions flagged by COAF led to asset freezes across five states.
• The probe began in August 2024 after a victim reported an altered video ad that falsely showed Bundchen promoting a skincare product.
• Scams included a fake suitcase giveaway that collected shipping fees for items that never arrived and sham betting platforms using celebrity images.
• Authorities say charges of money laundering and online fraud are being pursued as the investigation remains active.
• A June Supreme Court ruling enables liability for platforms that fail to swiftly remove criminal ads, and Meta says it bans and removes deceptive celebrity promotions when detected.