Overview

• Brax announced on June 12 that it would terminate its partnership with Bastian Schweinsteiger and Ana Ivanović following media reports of their separation.
• The former footballer and tennis champion had represented the German fashion brand since 2019 under an agreement due to expire in 2027.
• Marketing chief Marc Freyberg said the staged portrayal of the couple no longer resonated once reports emerged that they were no longer together.
• Ivanović has posted serene vacation photos from Portofino, while Schweinsteiger has been spotted with a new companion in Munich and Mallorca.
• Company executives said they aim to negotiate a reasonable, common exit from the contract on amicable terms.