Brasília Hotel Rates Jump Dramatically for Jan. 5 Inauguration

Overview

• Deputy Fábio Félix filed a representation with the Ministério Público do Distrito Federal e Territórios and a complaint with Procon after his office documented steep price increases for the inauguration period.
• The deputy’s team reviewed about 360 listings on booking platforms and flagged extreme outliers, including one property that rose from R$532 to R$12,516 — a 23.5‑fold jump.
• TV Globo’s survey corroborated widespread spikes with concrete examples such as a hotel rising from R$1,100 for New Year dates to R$5,223 for the inauguration and another moving from R$664 to R$7,180.
• Consumers reported last‑minute reservation cancellations after prices climbed, leaving some visitors unable to secure affordable lodging for the event.
• Authorities have been asked to investigate but no public enforcement action has been reported yet, and the case highlights how dynamic pricing on platforms can produce very large short‑term markups during major events and strain consumer protections.