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3w ago

Brands Seek KRW 7.34 Billion in Lawsuits Against Kim Soo Hyun Over Alleged Underage Relationship

Denying the allegations, his legal team has petitioned for a forensic review of evidence presented by advertisers.

Kim Soo Hyun-Kim Sae Ron dating controversy came to light in March this year | Image: Instagram
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Overview

  • Six advertisers, including Cuckoo Electronics, FromBIO and Trendmaker, have invoked morality clauses to demand KRW 7.34 billion in damages.
  • Medical skincare brand Classys seized his Galleria Forêt apartment under a KRW 3 billion claim while Cuckoo Electronics moved to freeze assets in its KRW 2.88 billion lawsuit.
  • Disney+ postponed the release of his upcoming drama “Knock Off” after the scandal prompted campaigns for boycotts and reputational concerns.
  • His legal team filed a defamation suit against YouTube channel Garo Sero Institute and is pushing for a forensic analysis of the evidence cited by advertisers.
  • Industry insiders warn that additional brands from his 16 past endorsement deals could follow suit now that precedent has been set.