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Brands Pull Ads Featuring Cha Eun-woo After Tax Agency Seeks Over 20 Billion Won

Cha disputes a notice tied to a family-run company the tax service characterizes as a paper entity used to reroute income.

Overview

  • South Korea’s National Tax Service notified Cha Eun-woo of an additional tax assessment exceeding 20 billion won following a 2025 probe by the Seoul Regional Tax Office’s Investigation Division 4.
  • Authorities allege a company set up by Cha’s mother was inserted between Cha and Fantagio to secure a lower corporate tax rate despite providing no substantive services.
  • Fantagio was previously assessed 8.2 billion won for processing false tax invoices linked to the same entity, according to the agency’s audit findings.
  • Cha and Fantagio have requested a pre-assessment review and say no final tax bill has been issued, with further appeals available if the review is rejected.
  • Shinhan Bank and skincare brand Abib have made ads with Cha private, and a report says BodyFriend has considered replacing him, as media also note the mother’s company registration tied to restaurant addresses questioned as unsuitable for entertainment work.