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Brandon Beane Says Keon Coleman Has 'Matured' as Bills Training Camp Opens

Team leaders say Coleman has shown personal growth but his third season will hinge on clear on-field improvement and earning a role on the roster.

Overview

  • Coleman, targeted on the first 7-on-7 throw at training camp Wednesday, dropped that pass, made a tougher catch on the next play, and also took reps returning punts.
  • General manager Brandon Beane said Coleman has 'really matured' and praised his offseason work while warning that nothing is guaranteed and performance still matters.
  • Coleman has framed 2026 as a make-or-break year for his career and faces pressure to turn modest early production into a larger, consistent role.
  • The Bills added veteran receiver DJ Moore in the offseason, creating tougher competition for targets and pushing Coleman to show versatility to keep his spot.
  • Coleman was the No. 33 pick in the 2024 draft, recorded limited stats and was a healthy scratch last season, and owner Terry Pegula's public criticism in January intensified scrutiny of his progress.