Overview

• Brandenburg's state government allocated €11.96 million to advertising and promotional campaigns between 2019 and 2024, as confirmed by official records.
• The largest expenditure was €2.6 million for the Brandenburg Image campaigns, including the PR slogan 'Brandenburg. Es kann so einfach sein.'
• The Wirtschaftsministerium led with 24 projects, focusing on apprentice recruitment and start-up promotion, while the Bildungsministerium spent nearly €1 million on a teacher recruitment campaign.
• The Innenministerium allocated €1.2 million for seven campaigns aimed at increasing demand for apprenticeships and study programs, while the Verkehrsministerium focused on annual traffic safety campaigns.
• The Wissenschaftsressort spent €65,850 on a radio campaign promoting higher education, marking its sole advertising effort during the reporting period.