Brandenburg Spent Nearly €12 Million on Advertising Campaigns from 2019 to 2024

New analysis details government spending on image campaigns, safety initiatives, and recruitment efforts, highlighting fiscal priorities and accountability.

• Brandenburg's government allocated 11.96 million Euros to advertising campaigns over a five-year period, with the largest portion—2.6 million Euros—spent on image-building initiatives.
• The Wirtschaftsministerium led with 24 projects, primarily focused on recruiting apprentices and promoting start-ups, showcasing its emphasis on economic development.
• The Bildungsministerium's teacher recruitment campaign, costing nearly one million Euros, was the second-highest single expenditure during the period.
• Seven campaigns by the Verkehrsministerium targeted annual road safety improvements, while the Wissenschaftsressort ran a single radio campaign promoting higher education for 65,850 Euros.
• A flyer campaign for the Europafest in Potsdam, executed for just 33.31 Euros, stands out as an example of cost-efficient public communication.

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