Overview
- BDO accountants Kiri Holland and Danny Dartnall were appointed joint administrators and the business was sold in a pre-pack deal to BrandAlley International Limited.
- The administrators said the website remains live and that existing orders, refunds and returns will be honoured by the new owner.
- Reports say about 75 jobs have been lost, though outlets give different staff breakdowns with some saying dozens were retained temporarily to support the handover.
- The company had been pursuing refinancing or a sale with advisers Interpath after weaker trading and falls in gross merchandise volume and net sales before insolvency.
- Pre-pack sales are used to preserve trading quickly but can leave creditors with limited visibility, so stakeholders should expect further updates on retained operations and outstanding supplier claims.