Overview

• An online OnePoll survey of 2,000 UK adults, released Oct. 7, reports seven in 10 seek guidance from AI, Google and social media for significant life choices.
• Thirty-six percent say technology steers their biggest decisions multiple times each month, while 90% use it for everyday choices and 22% rely on it multiple times daily.
• Respondents most often consult tech for health advice (54%), followed by major financial decisions (29%) and career moves (21%).
• Most participants rate gut health as important (96%), yet 30% feel unsure how to improve it and 65% had not heard of the gut–brain connection.
• Arla Cultura commissioned the research to promote a new gut-health dairy range and a London “Gut Chats” effort featuring comedian Rachel Fairburn.